Internationally revered fragrance house Amouage introduced their latest collection Figment to Australia with a lunch brieﬁng for prominent editors, bloggers and industry inﬂuencers at Nour in Sydney’s Surry Hills. Guests were hosted by Agence de Parfum’s National Retail Manager Lucy Borland and Brand Manager Gavin Sommer.
Lucy’s presentation on the Figment collection focussed on a sensory experience where guests analysed a number of key ingredients within each scent, allowing them to engage their sense of smell personally, ultimately understanding the complexity of the fragrant pyramid in each artful creation. Created by Amouage master perfumer and creative director Christopher Chong who brings his intelligence and self-exploration to the art of scent, the third chapter to Chong’s Portraits of Life, Figment Man and Woman is a personal narrative of metamorphoses that draws on his personal life experiences, mutating them with other art forms and ideas to articulate and deﬁne his world through fragrance. An expression of elusive beauty inspired by Chong’s enduring fascination with Bhutan, the ‘Land of Happiness’, Figment Man and Woman is an olfactory hologram composed of the fragments that make up the intense beauty of life.
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