The original Finishing Touch Flawless, a facial hair removal device that erases hair quickly and painlessly without the irritation that comes with plucking, waxing or depilatories, has been joined by a range of three more beauty tools.
These include Finishing Touch Flawless Dermaplane Glow, which uses a blade to exfoliates dry, dead skin and removes peach fuzz, Finishing Touch Flawless Contour, a vibrating rose quartz facial roller and massager designed to help improve skin tone and reduce the appearance of fine lines and Finishing Touch Flawless Nu Razor, which features an 18k gold-plated head and a bi-directional pivoting head.
Leah Porter, brand manager at Finishing Touch Flawless, said at the event the brand was “keeping the hair removal heritage” but “moving more into the beauty space”.
“Our mission is to provide simple, affordable products for everyday beauty concerns and we really are about bringing the day salon, the salon and the dermatologist into your own home, especially in this world we now live on,” she said.
“Many people don’t want to go into salons, they prefer to do things at home, so we’ve provided a range of products you can do in your own home at an affordable price.”
Speaking about the brand’s cult product, the Finishing Touch Flawless, Leah said the device was designed to be discreet and looked like a lipstick but contained state-of-the-art technology that microscopically removed hair.
“They look like lipsticks so you can pop them in your bag, you don’t have to be embarrassed if you’ve got it,” she said. “You can tidy up the hair on your face and the brows on the go and be flawless anywhere, anytime.”
Images from the event below:
Since the inception of Finishing Touch Flawless in 2017 – which was acquired by Church and Dwight in July 2020 – the team has been working diligently to partner with confident, powerful and iconic women that embodies the mission of the brand.
Finishing Touch Flawless has since announced four women as its new ambassadors.
Halle Berry, the Academy Award-winning actor and director, has signed on as the new collaborative partner for Finishing Touch Flawless. She will be featured in a multi-media campaign including television, print, digital and social media.
“Ms Berry truly embodies the Flawless brand and mission,” said Andy Khubani, CEO and founder of Finishing Touch Flawless, adding, “We are so impressed with her philanthropic and brand work beyond the big screen, that we are very proud and excited to have her partner with and represent our team.”
In addition, Ashley Graham, entrepreneur, model and host of Pretty Big Deal is partnering with Finishing Touch Flawless as its new social influencer.
Emmy Award-winning actress and singer, Dove Cameron, is also joining the Finishing Touch Flawless line up as social ambassador along with model and clothing designer Amelia Gray Hamlin.