The World Perfumery Congress (WPC) is set to make a grand return, this time in Geneva, Switzerland. The event, scheduled for June 24-27, 2024 at Palexpo, is presented by the American Society of Perfumers and produced by Allured Business Media. It aims to highlight the convergence of global innovation and creativity under the theme “Fragrance Forward: Where Global Innovation & Creativity Meet.”

The WPC 2024 will feature the debut of the “Nose to Nose” series, where legendary perfumers will discuss their creative journeys and offer insights into the future of fragrance. This series promises to provide attendees with an unprecedented look at the artistry and vision that drive the industry.

Following its last record-breaking gathering in Nice, France, which saw over 1,800 attendees, including more than 200 perfumers, the upcoming Congress is poised to be one of the most significant events in recent history. The fragrance community is eager to reconvene after several years marked by global disruptions, making this event particularly noteworthy.

The Congress will explore innovative developments with sessions led by industry giants such as Pura’s chief fragrance experience officer Mara Dumski, fragrance expert Michael Edwards, and representatives from leading companies like Procter & Gamble, Givaudan, and Firmenich. Topics will range from new fragrance ingredients and technologies to the latest in lab equipment, testing, and manufacturing solutions.

An expansive expo hall will showcase an array of fragrance creators and offer a glimpse at the latest raw materials from across the globe, state-of-the-art equipment, and innovative packaging solutions. Additionally, advancements in fragrance AI and software development will be highlighted, demonstrating the sector’s technological evolution.

Jenna Troyli, the conference director and managing editor of Perfumer & Flavorist magazine, emphasized the importance of this event as a hub for professionals to network and discover cutting-edge solutions in the fragrance industry.

Registration for the World Perfumery Congress 2024 is now open. Industry professionals looking to be at the forefront of fragrance innovation are encouraged to attend and participate in what promises to be a landmark event in the fragrance industry. For more information and to register, visit

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