The Covid-19 pandemic may have dampened sales in several sectors of the beauty industry, but consumers worldwide are seeking out more holistic aromatherapy treatments to deal with stress, anxiety and other well-being concerns.
The Research Institute for Fragrance Materials (RIFM) reports that the global aromatherapy market was valued at US$4.685 billion in 2019.
The current upsurge in sales of bath salts (particularly Epsom salt), aromatic spritzes, body oils, diffusers, facial steamers and creams is fuelling growth of 8.2 per cent per year and worldwide sales are expected to reach US$8.97 billion by 2027.
Consumers are increasingly looking to aromatherapy to help cope with serious diseases such as cancer and widespread health issues such as asthma. In response, major multinationals worldwide are investing heavily in R&D, notably in the essential oils category.
In Essence has been an industry leader in the Australian market for more than 30 years. The Melbourne-based company uses 100 per cent organic ingredients in its natural remedies, including Stress Essential Oil Roll, Breathe Essential Oil Balm, diffusers and vaporisers.
Part of the Heritage Brands stable, which also includes Australis colour cosmetics, Nailene, LUMA, Le Tan, Innoxa and Cedel, In Essence has also been a pioneer in the use of 100 per cent native essential oils such as organic eucalyptus and lemon myrtle.
In Essence has launched two new packs to help consumers get through the hay fever and allergy season.
The Hay Fever Duo Spring Set (RRP $34.95) contains a blend of essential oils such as lemon, peppermint, lavender and cypress, long used to treat hay fever, respiratory congestion and catarrh.
The Headache Essentials Set (RRP $74.95) helps to ease tension with lavender, peppermint, lime and lemon essential oils.
Both contain roll-ons so consumers can use them on the run, in addition to the core products.