Grammy-nominated GloRilla has made history as the first-ever exclusive partner for Rihanna’s Fenty brands this Spring (US) 2025.
Handpicked by Rihanna herself, the artist will front campaigns for Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair.
GloRilla shared her excitement, saying, “I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honour. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all!”
Rihanna, in partnership with Kendo Brands—an LVMH-owned beauty developer—launched Fenty Beauty in 2017, available at Sephora in Australia, and has since built a global portfolio of brands.
The campaign, which features fresh collections including Savage X Fenty’s playful PufCherries line and GloRilla’s personal Fenty favourites, marks an exciting new chapter for the Fenty empire.
Read the SUMMER ’25 issue of Retail Beauty below:
- For more news and updates, subscribe to our weekly newsletter
- Follow us on Instagram
- Like us on Facebook
- Connect with us on LinkedIn