Cancer Council Sunscreen and Vitality Brands recently  proudly introduced professional golfer Adam Scott as the official Brand Ambassador for their summer sunscreen range.

Scott, a golf veteran and skin cancer survivor, is a passionate advocate for sun protection after facing Basal Cell Carcinoma at 31, leaving visible scarring. Reflecting on his experience, he emphasised the importance of diligent sun protection and expressed honour in joining the partnership to share his voice and experience this summer.

“Following the surgical removal of a Basal Cell Carcinoma on my face, I realised that I could no longer afford to be relaxed about applying sun protection,” he said.

 “The experience was painful and frightening. Cancer Council has a range of sun protection products and a new sunscreen for men, so when this partnership presented itself, I was honoured to get involved and be able to lend my experience and voice this summer.”

In his role, Scott will lead a call-to-action campaign across media platforms, actively promoting the new Men’s Hydrating Sunscreen SPF50+.

Richard Meyrick, Managing Director of Vitality Brands, lauded Scott’s alignment with their mission, stating he embodies the essence of an Australian sporting hero.

“We are extremely proud to have Adam Scott as part of the team,” he said. “He embodies the true nature of an upstanding Australian and sporting hero, and his dedication to promoting sun safety aligns perfectly with our mission to provide the best sun protection solutions for everyone. Cancer Council sunscreen is a trusted brand for all Australians, offering broad-spectrum UVA/UVB protection to help prevent sunburn and reduce the risk of skin damage. Adam is a great ambassador to remind us this summer, especially men, to protect your skin from Australia’s harsh UV.”

The Men’s Hydrating Sunscreen SPF50+ addresses barriers identified through consumer research and is designed for the face, neck, and scalp. Recent research from the University of South Australia indicates golfers face a higher skin cancer risk, with 27% diagnosed compared to 7% of the general population.

Cancer Council emphasises the risks of prolonged outdoor sports exposure and recommends liberal sunscreen application 20 minutes before UV exposure. Despite higher melanoma rates among men, research shows less than half regularly seek shade (49%), and fewer (29%) consistently use sunscreen. This collaboration aims to change these concerning trends in men’s sun protection behaviour.

Images from the official launch event below:

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