This spring, Guess has introduced its latest fragrance for women, Bella Vita.  

This fruity floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries.

A velvety white floral heart composed of jasmine, tuberose and vanilla orchid oozes sensuality.

 A warm blend of amberwood, tonka bean, praline and fluffy musks creates a sweet and unforgettable trail. 

“This fragrance is for the woman who fearlessly takes life into her own hands to create her unique story,” says the Drom perfumer team of Christine Hassan and Valerie Garnuch-Mentzel.

“We created GUESS Bella Vita as a tribute to all the women out there who love themselves and believe in the power of their femininity.” 

The Guess Bella Vita packaging design draws inspiration from the brand’s timeless fashion heritage.

The bottle and the carton bear the iconic brand’s  peony medallion in the centre, while transparent glass reveals the warm, rich colour of the fragrance.

 The opulent gold cap adds a precious detail. 

The campaign:

Art directed by Paul Marciano, Guess chief creative officer, and shot through the lens of photographer Tatiana Gerusova, the campaign captures model Julia Logacheva in an alluring moment.

Contrasting the rich gold tones of the Bella Vita bottle against a black and white setting, Julia is the centre of attention as she enjoys the notes of the latest fragrance lingering on her skin. 

Available at:

  • 100ml, $63, Chemist Warehouse and Priceline
  • 30ml, $39, exclusively available at Priceline

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