World-renowned for its luxury skincare and cosmetics, Sisley Paris celebrated the Australian launch of its debut haircare line Hair Rituel with a launch media party at event space Beta Bar in the Sydney CBD.
Sisley Paris General Manager for Australia Irene Robinson and National Brand Manager Michelle Wilson introduced guests to the Hair Rituel concept and the research behind its development. Haircare is the new skincare, is the message Irene opened with as she unveiled the product regime that cares for hair from scalp & roots to tips. The six products are each formulated to treat both the living hair bulb and the visible hair fibre, with a powerful concentration of botanical extracts and essential oils, minerals, vitamins and proteins, energising the bulb and restructuring the fibres essential for growth, vitality and beauty.
Welcomed in, also, was the brand’s Australian Hair Rituel Squad, including salon owner and editorial stylist Anthony Nader; session stylist Katrina Raftery; and celebrity hairstylist Mia Hawkswell.
In line with Hair Rituel’s bold and colourful design, the space was styled with blue and yellow lighting, branded product display plinths and oversized campaign decals covering the windows, while event stylists The Bespoke Boys drew inspiration from key ingredients within the range, scattering bright yellow mimosa floral arrangements in black vases among the hero products throughout the space. Hair Rituel by Sisley Paris is available in Australia at select David Jones.