After generating a waitlist of more than 12,500 eager beauty enthusiasts, the Shark FlexStyle Air Styling and Drying System has officially arrived in Australia.

To celebrate the launch, the brand held a Hair Runway, showcasing an array of 25 diverse looks including bouncy blowouts, fringes and bobs, sleek and smooth finishes, voluminous ponytails, and  diffused voluminous styles.

Leading the charge was renowned hairstylist to the stars, Glen Coco, who made a special trip from Los Angeles for the occasion and who counts A-listers like Kourtney Kardashian, Kylie Jenner, Bella Hadid, Sydney Sweeney, Shay Mitchell, and Rita Ora as regular clients.

The event was co-created by Coco and Chris Hunter from Sydney’s Willomina salon, while Australian music sensation Amy Shark surprised the audience with a live performance.

Expressing his enthusiasm for the Shark FlexStyle, Coco said: “I’m thrilled to be in Australia for the Shark FlexStyle Hair Runway. This hair tool is my go-to choice due to its lightweight design, powerful performance, and ease of use, both for professionals and at-home stylists. The versatility of this tool is phenomenal, allowing you to create a multitude of hairstyles, making it suitable for every hair type and skill level.”

Discussing “the cool girl hair look for winter” Coco said, “more and more people are chopping their hair”.

“I also think the winter is the best time to wear your hair down. I love a good long-layered haircut with bouncy volume. For colour, I love cool tones in the winter as well. I love a cool brown or a cooler-toned blonde. I even love cool-toned reds for winter,” he said.

The Shark FlexStyle Air Styling & Drying System is available now in Australia to purchase from leading retailers including Harvey Norman, JB HiFi, The Good Guys, Bing Lee, Myer, David Jones, Sephora and RRP: $499

Images from the launch event below:

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