Pharmacy distribution powerhouse Heat Doward have successfully secured the distribution rights for celebrity-endorsed fragrances Lovely by Sarah Jessica Parker, Michael Bublé By Invitation, and Delta By Delta Goodrem, with the rights to distribute to independent pharmacies, key pharmacy groups and other major retailers.
These perfumes are some of the best-selling in the Australian market and as a category fragrance continues to provide above-average growth, increasing by $16.6M in value over the last year*. Celebrating its 10th Anniversary, Sarah Jessica Parker’s “Lovely” fragrance continues to fly off shelves and with over 12M followers on social media, Michael Bublé’s popularity continues to drive sales for By Invitation. Australian pop icon, Delta Goodrem’s debut fragrance has already sold over 30,000 bottles and delivered $1M+ in sales since launching in April**.
The new deal means that pharmacies now have the option of purchasing fragrance from reputable Australian-owned and operated Heat Doward, rather than through the grey market, which brings many benefits such as lower minimum order sizes, free testers with each opening order, point-of-sale and an outstanding customer service from their 40-strong national field team to help drive sales.
*Pharmacy Market Moves, State of the Australian OTC Pharmacy Industry 2016-17 (26th March 2017)
**www.thedailytelegraph.com.au