Romano Ricci, the founder of niche French fragrance brand Juliette Has a Gun, is no stranger to Australia.

The suave Frenchman has made flying visits to our shores to unveil his elegant, distinctive perfumes to Australian fans through the brand’s local distributor, Agence de Parfum.

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Ricci is fragrance royalty. His great-grandmother was the legendary couturier, Nina Ricci, and his grandfather was the creator of one of the 20th century’s best-selling fragrances – L’Air du Temps.

Although he describes himself a self-taught, Ricci has worked with some of the great perfumers, including Francis Kurkdjian and Pierre Bourdon of Editions de Parfums Frederic Malle.

In 2005, he launched Juliette Has a Gun and the brand’s innovative juices, including Miss Charming, Lady Vengeance and Not a Perfume, have become cult favourites worldwide.

Global investment firm, Cathay Capital, which manages US$4 billion in assets and specialises in cross-border development in North America, Europe, Asia and Africa, has taken a minority stake in Juliette Has a Gun.

The shareholding will accelerate the brand’s direct-to-consumer business and focus on international expansion, notably in China.

Juliette Has a Gun is sold in 42 countries, including Australia. During Singles’ Day 2020 in November, the company ranked among the top three brands in the high-end perfume category on Tmall.

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The Chinese fragrance market is predicted to reach US$1.86 billion by 2023 and the prestige sector is expected to grow by 18 per cent, adds Cathay Capital.

in 2018, Juliette Has a Gun began working with Shanghai-headquartered Ushopal, an omnichannel acceleration platform within Cathay Capital’s stable of companies.

Lanchun Duan, managing partner of Cathay Capital, notes: “With the rise of a new generation, Chinese consumers’ attitudes towards perfume have made a 180-degree turn. From rarely using perfume to buying all kinds of high-end perfumes and obsessing over niche fragrances, perfume consumption has become a habit for today’s young consumers, and Juliette Has a Gun is the one with the most tone and personality”.

 In Australia, Juliette Has a Gun is available from Myer, David Jones, Sephora, Adore Beauty and libertineparfumerie.com.au.

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