The opening ceremony at Cosmoprof CBE Asean.

Excitement mounted for team Retail Beauty as the second edition of Cosmoprof CBE ASEAN approached. Organised by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), this B2B event took place from September 14 to 16, 2023, at the Queen Sirikit National Convention Centre in Bangkok, Thailand. Focused on Southeast Asia’s rapidly growing beauty market, the exhibition brought together global professionals in the cosmetics industry, showcasing the latest trends, innovative brands, and supply chain innovations.

This year’s exhibition was larger and more dynamic, with a 50 per cent increase in size compared to the previous edition. It featured over 1,000 exhibitors and brands, with 57 per cent of them coming from overseas, thanks to the support of international governments and trade associations. Additionally, five Country and Group Pavilions representing key beauty destinations such as China, Italy, Japan, Korea, and Thailand were part of this edition.

Gianpiero Calzolari, President of BolognaFiere, expressed his delight in the event’s growth, emphasizing the show’s ability to adapt to the needs of international industry leaders.

He said: “We are delighted with the results of the second edition of Cosmoprof CBE ASEAN! Significant growth in the number of exhibiting companies, and high interest from the region’s most influential buyers and operators, have demonstrated again the ability of the Cosmoprof format to adapt to the needs of international key players. Our thanks go to the Italian Trade Agency (ITA), and the Ministry of Foreign Affairs and International Cooperation in Italy, for their constant support. We would also like to highlight the synergy between BolognaFiere and our international partners Informa Markets and Baiwen Shanghai. It is through the expertise of these teams that we can so successfully promote the development of the cosmetics industry throughout South-East Asia.”

David Bondi, Senior Vice President – Asia of Informa Markets, highlighted the show’s importance as a gateway to the Southeast Asian market.

“This, the second edition of Cosmoprof CBE ASEAN, has undoubtedly cemented its place as the gateway to the fast-growing South-East Asian market,” he said. ” The extensive range of exhibitors showcased an unprecedented selection of innovative products, designed to push boundaries at every level. The quality of networking among buyers, distributors, suppliers and retailers is high, confirms the importance and influence of the show across the industry that offers an invaluable platform for all stakeholders to share, learn and grow their businesses while networking with the region’s major players.”

Cosmoprof CBE ASEAN also became a reference hub for raw materials, ingredients, machinery, packaging, contract manufacturing, private label, and equipment. Notably, China and Thailand were well-represented in supply chain solutions, while Korea led in branded finished products.

Key exhibitors included Acr Intermation, Better Way (MISTINE), Brother Global, Cosmax Thailand, Cotril, Defender, Elvis Elvin, Giffarine Skyline Laboratory & Health Care, Ilc International Laboratories, Karmarts, Public Company, Kbf Interpack, Life Innova International, Milott Laboratories, Mmk Plus International, M.S. Union Interprice, Pathawin, Revomed, Seven Star Pharmaceutical, S&J International Enterprises Public, Simon & Tom Barcelona, Six Plus New York, Spc Cosmetic, Speciality Innovation, and Thai Hoover Industrial. The machinery sector was represented by Duetti Packaging, Lorenzato, RC Stampi, and Timatic, participating with ITA – Italian Trade Agency.

 Visitor attendance exceeded 12,000, including approximately 250 top buyers from Thailand, ASEAN countries, and Europe. The event facilitated connections between exhibitors and qualified buyers through the Cosmoprof Buyer Program and the Match&Meet platform.  This year’s edition featured specific areas of focus, including “Beauty Made in Thailand” and “Medical Beauty,” designed to support local brands and cater to the professional sector’s needs.  

CosmoTalks and CosmoForum hosted educational sessions, and Cosmo Onstage featured live demos and performances, including a nail competition. Additionally, the first edition of the World Massage Meeting, organised in collaboration with the European Massage Association (EMA), explored the intersection of eastern and western massage techniques.

Images from the expo below:

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