In 2020, the Australian vitamin and supplement market was valued at $5.7 billion, up 1.5 per cent from the previous year.

Retail Beauty has previously on how the Covid-19 pandemic has fast-tracked consumer demand for wellness ingestibles and Grand View Review, the US-based market researcher, predicts that the global dietary supplements market will reach US$230 billion by 2027.

Former MasterChef Australia star Jimmy Seervai launched Life Botanics earlier this year with three initial formulations, Stress + Anxiety, Hair + Energy, and Digestion + Skin, which kicked off a ‘vitamins war’ with rival company JS Health, owned by Jessica Sepel, that has played out on social media.

The newest additions to the Life Botanics range include Debloat + Detox, Libido + Energy and Skin Hydration + Hyaluronic Acid, which were showcased over a celebrity packed lunch at Rashays Restaurant, with stunning brand ambassador  Jodi Gordon in attendance.

Speaking exclusively with Retail Beauty, Jodi said Life Botanics was “a wonderful Australian brand making quality vitamins that were affordable to all”.

The award-winning former Neighbours and Home & Away actor, who earlier this year entered a facility for alcohol rehabilitation, said she had since made some “big changes” in her life and that she was focused on a healthy lifestyle.

“I made some big changes in my life this year and I feel like it’s definitely about connecting with myself and who I am on any given day,” she said.

“Whether it’s meditation or whether it’s nutrition, whether it’s going for a run or whether it’s having an extra sleep, these days it’s all about listening to myself. And that’s what’s important.”

The mother-of-one said it was important to her as a brand ambassador to ensure she was “a good fit with the brand, and the team and the direction they are going in”.

“They have to be quality products and I have to add value to them, so it’s a nice match for both myself and the brand.”

Life Botanics is available at Coles and online at www.lifebotanics.com.au.

Images from the launch event below. Credit: Jamie Fawcett.

Life Botanics Digestion + Skin was featured in the current issue of Retail Beauty.

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