As part of its corporate social responsibility efforts, La Prairie, in conjunction with the Fondation Beyeler Museum of Modern and Contemporary Art in Switzerland, will be conducting the art conservation of four valuable Piet Mondrian works over the next two years.
Fondation Beyeler, founded in 1997 by art collectors and gallery owners Ernst and Hildy Beyeler, is the most visited art museum in Switzerland.
The collection includes over 400 post-impressionist, classical modern, and contemporary works.
Situated in Riehen, Basel, it shows three to four temporary exhibitions a year that are devoted to pioneering artists or art movements, including Pablo Picasso, Paul Cézanne, Claude Monet, Henri Matisse, Alberto Giacometti, as well as Louise Bourgeois, Jeff Koons, Marlene Dumas, Richard Serra, JeanMichel Basquiat and Andy Warhol.
The announcement comes following a partnership announced in 2017 by the luxury skincare brand with leading contemporary art fair Art Basel, which takes place annually with shows in Basel, Hong Kong and Miami Beach.
For each fair, La Prairie commissions an artist to create an original art piece as a creative metaphor of the brand’s values through the prism of time.
“With this new initiative, La Prairie’s expands its cultural engagement exemplifying our long-term commitment to the world of art and culture while contributing to elevating our meaning,” said Greg Prodromides, chief marketing officer of La Prairie.
“As a Swiss house, we are particularly proud to support one of Switzerland’s most prestigious cultural institutions. With Fondation Beyeler, we have common values and the purpose to share art from Switzerland to the world. Bringing La Prairie’s support to a project dedicated to preserving iconic works of art from the passing of time gives even more meaning to this collaboration.”
Markus Gross, head conservator at Fondation Beyeler, said “art is an important part of our lives” as it “testifies to how people see and understand the world in which we live”.
“It is therefore essential to preserve artefacts so we can remember, learn about and honour those who were involved,” he said.
“We are delighted that La Prairie supports this project and contributes to raising awareness of the importance of art conservation.”
The partnership is part of the House of La Prairie’s corporate strategy that honours three areas of focus: Swissness, Science and Art and Culture, that, combined, speak to the house’s commitment to giving back – purposeful, relevant gestures of support and patronage, from Switzerland to the world.