Ai San Beaumont and Belinda Besant explain the signature Art of Perfection Eyes treatment via webinar.

La Prairie held its first webinar so share the brand’s story and to give viewers some highlights on its much loved products.

Hosted by communications and marketing director Ai San Beaumont and education director Belinda Besant, the webinar began with the origins of La Prairie.

Ai San explained the brand was founded in 1931 when scientist Professor Paul Niehans began his pioneering research in cellular therapy in the very same location of today’s Clinique La Prairie in Montreux.

Ai San then encouraged viewers to explore the contents of their La Prairie parcel containing travel sized products from the brand, which was delivered before the webinar.

Ai San explained in depth the properties and benefits of each product before discussing the brand’s corporate social responsibility (CSR) and upcoming launches.

“The webinar was a great experience to reconnect with friends of the brand and media during these uncertain times where we are unable to meet traditionally in person,” Ai San told esprit after the interactive online session.

“It was a world first La Prairie webinar exclusive in Australia where we took our audience on a journey to rediscover our heritage, embark on a product discovery of our Luxury Collections, share our up-coming CSR initiatives and a live walkthrough of our signature Art of Perfection Eyes treatment.”

The next product due to for release by the brand is the Skin Caviar Perfect Concealer, available on counter from August 17 in David Jones.

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