La Prairie invited guests across a number of prominent media and inﬂuencers to celebrate the 30th anniversary of their iconic Skin Caviar collection and the launch of the collection’s latest innovation: Skin Caviar Absolute Filler.
La Prairie presented guests with The Art of Caviar, an international collaboration with a select group of contemporary artists to capture and celebrate caviar in all its facets. Rosi Fernandez, La Prairie Managing Director began the event’s formalities by acknowledging: “We are very proud with our David Jones partnership. Our customers convey that they want results-driven skincare, they are a discerning customer who wants the best.”
Rosi emphasised the importance of the Skin Caviar collection to the brand. She announced that the Skin Caviar collection accounts for 40% of the brand’s total sales, and seven of the brand’s top 10 products are from the Skin Caviar collection.
Regional Training and Events Manager, Belinda Besant introduced guests to the brand’s latest innovation: Skin Caviar Absolute Filler. Belinda began by delving into La Prairie’s origins, introducing guests to Dr Paul Niehans, the scientist whose life-work, the Exclusive Cellular Complex, fuelled the brand’s fruition and ongoing success. Skin Caviar Absolute Filler is a moisturising cream designed to target the loss of the volume and substance that gives skin its youthful appearance, returning lost density, plumping skin while helping to reshape and reﬁne the contours of the face. “Who is this for? Those with age-related loss of volume, who desire a smooth plump skin. This is the moisturiser for you. Caviar Absolute Filler is nourishing and restructuring”. How is this innovation housed? “You press to release a measured dose”.