In a recent comprehensive study delving into global beauty trends, has unveiled captivating insights that shed light on the diverse preferences of beauty enthusiasts worldwide.

A standout revelation from the research is the crowning of La Roche-Posay as Australia’s favorite iconic beauty brand. This recognition underscores the L’Oréal-owned brand’s widespread appeal and resonance with Australian consumers.

One of the study’s notable findings revolves around the global popularity of The Ordinary’s Niacinamide, dominating searches in a staggering 63 countries. Praised for its affordability, this water-based serum for blemish-prone skin has captured the attention of beauty enthusiasts worldwide.

Adding to the global beauty landscape, Charlotte Tilbury’s Flawless Filter emerges as the second most sought-after beauty product globally. Its popularity spans across the UK, USA, and Australia, attesting to its universal appeal.

Securing the third position globally is the enduring charm of the classic Nivea Crème Moisturizer. First released in 1911, this iconic product serves a multitude of purposes, from moisturizer to makeup remover, and remains a favorite in countries such as Germany, Brazil, and Vietnam.

The study also highlights several other standout products, including Clarin’s Double Serum, Dior’s Poison perfume, Charlotte Tilbury’s Pillow Talk lipstick, Laura Mercier’s Translucent Setting Powder, and Benefit’s Benetint.

Shifting the focus to iconic beauty brands, the study reveals the unexpected global dominance of CeraVe. Propelled by its viral success on TikTok, this dermatologically tested skincare brand has become the most searched-for brand in 39 countries, including Portugal, Thailand, and Mexico.

Taking the second spot is La Roche Posay, a brand that not only resonates with Australians but also finds popularity in 33 countries, including France and Denmark. Avon, known for its extensive range of skincare and beauty products, secures the third spot globally, with the highest searches in 30 countries.

In the realm of makeup, familiar names like MAC, Charlotte Tilbury, and Fenty Beauty secure positions in the top 10. Rihanna’s Fenty Beauty, the sole celebrity-owned brand in the list, stands out with notable popularity in six countries worldwide.

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