La Roche-Posay recently launched its latest global initiative, Fight With Care, to shed light on the adverse skin effects of cancer treatment, a concern faced by more than 80 per cent of cancer patients.
These side effects encompass itching, burning, scars, severe dryness, as well as implications for hair and nails.
The initiative has been founded on extensive research involving more than 11,000 patients, with a dedicated emphasis on comprehending the impact of cancer treatment on the skin. The campaign aligns with La Roche-Posay’s mission to go beyond skincare by advocating, educating, and financially supporting holistic, supportive care.
In 2023, the brand will pledge substantial funds to significant supportive care projects. These include the establishment of a dermo-oncology clinic at the Princess Alexandra Hospital of Dermatology and as well as sponsoring the McGrath Foundation to fund a breast care nurse for three years.
To further enhance the support for those enduring cancer treatment, La Roche-Posay has collaborated with the Union for International Cancer Control (UICC) to create a patient-focused digital e-learning platform. This platform offers educational content for both patients and caregivers.
Australian artist, actress, and cancer survivor, Delta Goodrem, was named as an ambassador for the Fight With Care initiative over an intimate dinner at Pier One Sydney Harbour.
Delta, who bravely faced Hodgkin’s Lymphoma two decades ago, shares a deep connection with this endeavour.
“Fight With Care is an important initiative and one close to my heart, as I have experienced my own fight,” she said. “La Roche-Posay’s commitment to improving the skin comfort and quality of life for those undergoing treatment profoundly resonates with me because I understand the importance of a supportive network of healthcare professionals. I’m honoured to work with La Roche Posay and to shine a light on this important campaign.”
Images from the campaign launch event below:
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