Lancôme, a L’Oréal-owned brand, is making significant strides in the Latin American spa market by establishing its first-ever spa in São Paulo.

The Lancôme Absolue Spa in São Paulo, a creation of Brazilian architect Patrícia Anastassiadis, is nestled within the opulent Palácio Tangará hotel, which is under the management of the Oetker Collection.

Known for its luxurious properties, the Oetker Collection collaborates with renowned spa brands such as Guerlain, Dior, and La Prairie in some of its locations.

Although there are no Lancôme spas in Australia, to celebrate the launch of the luxury skincare brand’s latest skincare breakthrough, the scientifically engineered Absolue Light Cream, guests were guided through a luxurious facial at the Intercontinental Double Bay.

While being light in texture, the cream offers deep hydration and is enriched with Lancôme’s exclusive Absolue Perpetual Rose extract.

The rose, known for its year-round bloom, is extracted using green extraction technology to capture its full vitality, resulting in a visible reduction of wrinkles and fine lines within just 24 hours.

Lara Srokowski, Beauty Director at Lancôme Australia, emphasised Lancôme’s pioneering role in the ultra-premium skincare sector since the launch of Absolue in 1965.

The introduction of Absolue Light Cream underscores Lancôme’s ongoing dedication to providing scientifically-proven, premium skincare solutions that cater to diverse skincare needs, she said.

“Lancôme’s Absolue product line has a longstanding heritage of providing women premium, scientifically developed skincare, that offers solutions to a range of skincare needs and desires,” she said.

“Lancôme prides itself on scientifically developed products, brought to market to support and empower all in their skincare regimens, with solutions that work for them. Absolue Light Cream does exactly that, with results that speak for themselves.”

Attendees were  some of the first people to try Lancôme’s cryo-sculpting technology at the launch.

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