News in from Paris – Lancôme has opened a flagship store on the prestigious Champs-Élysées in the heart of Paris. The address: 52 Avenue des Champs-Elysées, is a beautiful venue where visitors can discover the brand’s world, experiment, enjoy and share.
Throughout the two floors and 300 square meters, customers will be immersed in the brand’s cherished values that are its DNA: happiness, generosity, femininity, empowerment, trust and togetherness.
From the entrance, Lancôme welcomes you into an immersive and experiential space, themed: the Joy Of Now. With updates that will “pop up” five times a year, this is a grandiose exhibition space with a triple height ceiling and ornamented with hanging rose petals, that recreates the essence of the Lancôme world.
Françoise Lehmann, Global President Lancôme, comments: “We’re proud to see the Lancôme flagship come to life: this new home for Lancôme offers a unique and elevated customer experience. Lancôme expresses its grandeur, as the number 1 luxury beauty brand in the world, bringing happiness to life with a heart that beats with beauty. This new venue is a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalisation, gifting and technology. Most importantly of all we want them to leave feeling happy. We want this flagship to become a “must-see” and an iconic beauty address for Parisians and tourists of the world alike.”