Lancôme has named Aisha Dee as its brand ambassador for Australia and New Zealand, signalling a shift towards contemporary beauty trends.

Dee, a versatile Australian actress popular with Gen Z and Millennials, embodies empowerment and authenticity. This partnership aims to advance positive beauty ideals for the next generation.

Dee, known for her roles in The Bold Type, Safe Home, and Saddle Club, hails from Queensland, Australia. Beyond her acting career, she’s an advocate for inclusivity.

“I am so proud to be the first ever brand ambassador for Lancôme in Australia and New Zealand. I feel honoured to be part of a brand that values positive and powerful beauty and really expand the conversation on what that means,” she said. 

“As a young woman, I have always long admired Lancôme’s commitment to celebrating individuality and championing self-expression. I’m excited to be working with a brand that is inclusive in its vision and values positive and powerful beauty.”

Lancôme’s Brand Director, Louise Voyage, praised Dee’s confidence and individuality, stating that this collaboration marks an exciting transformation for the brand, aligning with evolving beauty dynamics.

“Aisha represents the epitome of modern beauty – confident, independent, and unapologetically herself,” she said.

“With her strong voice and immense influence, Aisha embodies the essence of a young and progressive audience. This collaboration with Aisha marks an exciting turning point for Lancôme as we evolve to embrace the changing dynamics of beauty, redefine our narratives, and empower individuals to embrace their unique beauty.”

Aisha Dee will also be part of the launch of Lancôme’s reformulated 81% skincare-infused foundation, Lancôme Teint Idole Ultra Wear.

This iconic foundation has been enhanced after years of research to provide breathability, longevity, and inclusivity, while maintaining its matte finish and hydration benefits.

Lancôme is part of the L’Oréal Luxury Products division.

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