In a recent survey conducted by Canstar Blue, Le Tan has emerged as the leader in the self-tanning industry, securing top rankings across various categories.

Competing with other renowned brands such as Bali Body, Bondi Sands, Dove, Nivea, and Eco Tan, Le Tan emerged as the top self-tanning product brand in Canstar Blue’s rankings.

Le Tan clinched five-star ratings in overall satisfaction, scent, effectiveness, texture and consistency, and value for money.

Canstar Blue’s review methodology involved polling 766 Australians who had purchased and used self-tanning products in the last 12 months. The feedback was collected and measured through accredited research panels managed by Qualtrics. Respondents rated their satisfaction with the self-tanning products on a scale from zero to ten, covering key criteria such as overall satisfaction, scent, effectiveness, texture and consistency, value for money, and packaging.

Le Tan, an Australian-made and owned personal product brand, stood out among competitors, securing the coveted five-star ratings in the majority of the evaluated criteria. The brand’s commitment to quality and customer satisfaction has elevated it to the pinnacle of Canstar Blue’s rankings.

Speaking exclusively with Retail Beauty, Jim Filis, Managing Director and CEO at Heritage Brands, parent company of Le Tan, said the brand’s exceptional performance in the survey was a testament to the brand’s dedication to delivering high-quality self-tanning solutions.

“With Le Tan being Australian made and owned, we are incredibly humbled and proud of receiving this recognition,” he said.

“Self-tanning is a highly competitive sector and to be the top pick by our loyal Aussie customers, is naturally rewarding. Le Tan’s strong heritage is because we always have and always will listen to our customers.  Having the confidence of a perfectly bronzed, natural looking tan and to experience that perfect sun-kissed skin all year round is at our core with Le-Tan.

“Le Tan is passionate about making customers feel special, beautiful, and valued.  We take quality seriously and it’s great to see that our customers feel that as well.  The Canstar Blue recognition shows us that the path we are on is the right one and with our exciting plans moving forward, we cannot wait to provide our much-loved Aussies with many more moments of joy.”

Heritage Brands also owns and distributes Australis Cosmetics, In Essence Aromatherapy, Oil Garden, Innoxa and Skin Republic.

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