Lindy now joins other marquee brand ambassadors including Chrissie Swan, Ita Buttrose and Tanya Hennessy.
“I’m delighted to be Priceline’s newest brand ambassador, joining their current stable of empowered women, and expanding on the diversity of the existing group,” Lindy said.
Lindy recently launched a new women’s intimate self-care range FIG Femme, which will be exclusively stocked in selected Priceline and Priceline Pharmacy stores across Australia.
Dr Preeya Alexander, a practising Melbourne-based GP, has also been announced as a health expert for the pharmacy chain.
Dr Preeya will use her passion for preventative health and holistic care to act as the brand’s key health spokesperson, alongside Priceline’s extensive pharmacist network.
“I feel our values are aligned, particularly given Priceline’s focus on preventative health,” Dr Preeya said.
“We’re very aligned in providing people with easy to understand, evidence-based health information, supported by an integrated health team everyone ideally needs.”
General manager of Priceline Pharmacy Andrew Vidler said: “We chose these women as our ambassadors quite deliberately – because they wonderfully personify Priceline. It’s their genuine love for our brand – and their obvious authenticity – which sets them apart. I couldn’t have asked for a more remarkable and inspirational group of women to represent Priceline Pharmacy.”
Olivia Rogers and Sarah Jane Adams remain Priceline Pharmacy’s supporting brand ambassadors and Sarah Laidlaw continues her role with Priceline as its expert hair and make-up director.