L’Occitane Group, the renowned French beauty retail giant, has unveiled its unaudited sales figures for the third quarter of the fiscal year, showcasing a remarkable performance.
The company reported a staggering 19.5 per cent increase in sales, reaching €843.4 million ($1.38 billion) for the quarter ending December 31, 2024.
The driving force behind this impressive growth was the exceptional performance of various brands under the L’Occitane umbrella.
Sol de Janeiro, a standout among them, experienced a monumental 200 per cent surge in sales, bolstered by a “record-breaking” holiday season.
The brand, specialising in skincare and fragrance and best known for its Brazilian Bum Bum Cream, was founded in 2015 in the United States and takes inspiration from the lively ambiance of Brazilian beach culture.
Its products are sold exclusively at Mecca stores in Australia.
While Sol de Janeiro shone brightly, L’Occitane en Provence encountered a slight setback with a 2.9 per cent decline in sales, contrasting with the robust 14.7 per cent growth achieved by Elemis, signalling a strong comeback for the latter brand.
André Hoffmann, Vice Chairman and CEO of L’Occitane, expressed optimism about the future, emphasising the company’s commitment to further expanding Sol de Janeiro’s product range and distribution channels.
He also highlighted the success of Elemis’ return to double-digit growth, crediting it to the company’s ongoing premiumisation strategy aimed at ensuring long-term profitability.
“We delivered a decent holiday season, which enabled us to maintain our growth momentum and relative outperformance in the premium beauty market in China and other key markets. It was also pleasing to see Elemis return to growth in light of our ongoing premiumisation strategy to support its long-term profitability,” he said.
“We will continue to build on the accelerating growth of Sol de Janeiro as we steadily expand its product and category range, and the scale and reach of its distribution. We will also further build on the healthy growth of other brands, including our recently acquired luxury home fragrance brand, Dr. Vranjes Firenze, to round out our portfolio.”
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