L’Oréal Groupe has announced its acquisition of Gowoonsesang Cosmetics Co, the parent company of Korean skincare brand Dr.G, from Swiss retailer Migros. The move marks a strategic expansion of L’Oréal’s Consumer Products Division (CPD), bolstering its lineup with a leading player in South Korea’s booming skincare market.
Founded in 2003 by dermatologist Dr. Gun Young Ahn, Dr.G has gained a strong reputation for effective, science-backed products like its best-selling R.E.D Blemish Clear Soothing Cream. The brand’s omnichannel approach has solidified its position as one of South Korea’s top three mass-market and dermocosmetic skincare brands. With a growing footprint across Asia, Dr.G is poised for international growth under L’Oréal’s stewardship.
L’Oréal is betting big on K-Beauty, with Dr.G joining the fold as its second Korean acquisition following 3CE.
Alexis Perakis-Valat, Global President of L’Oréal’s Consumer Products Division, highlighted the strategic fit, saying: “We are delighted to welcome Dr.G into the L’Oréal Groupe family. Created by a dermatologist and offering high-performing solutions suitable for even the most sensitive skins, Dr.G perfectly complements our existing skincare portfolio. We have been following the brand and its success for many years and look forward to accelerating its growth in South Korea and globally, staying true to our mission to democratise and premiumise beauty by bringing the best of Korean skincare to consumers everywhere.”
Meanwhile, Dr Gun Young Ahn, shared his enthusiasm for the acquisition: “We are thrilled that Gowoonsesang Cosmetics is joining L’Oréal. Our mission has always been to provide healthy and radiant skin through advanced research. Becoming part of L’Oréal marks a significant turning point in the global realisation of our mission.”
Samuel du Retail, President of L’Oréal Korea, emphasised the importance of the move: “Following the successful acquisition of 3CE, we are glad to welcome a second Korean brand into L’Oréal and contribute to bringing the best of Korean beauty to the world. Dr.G is a well-known brand founded by a Korean dermatologist, rooted in his vision that everyone deserves healthy skin. Having Dr.G and Gowoonsesang’s talented teams with us will further strengthen L’Oréal’s engagement with the Korean beauty ecosystem and allow us to expand the reach of K-Beauty globally.”
The deal, which is subject to regulatory approvals, is expected to close in the coming months.
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