L’Oréal Beauty for All launched as a beauty media showcase displaying and demonstrating 23 of the beauty company’s well known beauty brands. For more than a century, L’Oréal has devoted its energy and competencies solely to one business: beauty.

Today L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety, by meeting the infinite diversity of beauty needs and desires all over the world. The interactive showcase with brand stands manned by their own representatives and experts, gave media a glimpse into L’Oréal “now” and shared the company’s mission of Beauty for All. 

Rodrigo Pizarro – Country Manager/ Managing Director L’Oréal Australia & New Zealand officiated the short formalities, saying the Luxury and Active Cosmetics Division had both recorded great growth in 2017, gaining market shares. But there are responsibilities, other than dollars, he emphasised. “L’Oréal has a priority on social responsibility and sustainability issues. We are all here for beauty – we have trade relations but now it’s about community – beauty for all communities”, he said. The one main issue is to address consumers and their needs. “How can we do this?” he posed. Then spread his hands wide to encompass 23 of L’Oréal’s brands on display ranging from natural and science to trendy and sensitive. “Pretty much everything. Hair to toes,” he said. Over time L’Oréal was about products and innovation then about brands, then services, now it’s all about experience. “We want everyone to enjoy the experience of beauty, and enjoy it with your audiences, our consumers”, he told media. This is the first L’Oréal showcase which the company hopes to run every year. “Play like you are 8 years old at Disney”, encouraged Pizarro.

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