Almira Armstrong at the opening of the flagship boutique.

The growth of the luxury niche perfume market can be attributed to the rising demand for high-end fragrances, driven by increased consumer disposable income. Projections indicate that the global luxury niche perfume market is poised to expand at a compound annual growth rate (CAGR) of 4.5 per cent from 2022 to 2030, ultimately reaching a market value of US$3.2 billion ($4.99 billion), according to Industry Growth Insight.

In a noteworthy development, Lumira, the independent Australian luxury fragrance brand, has recently unveiled its inaugural boutique in the heart of Sydney’s fragrance and fashion district, located on Oxford Street in Paddington. Positioned at 74 Oxford Street, this flagship store serves as a showcase for Lumira’s complete line of perfumes, body care products, and home fragrances, including exclusive limited-edition collections.

What makes this launch even more special is that it aligns with Lumira’s 10th anniversary celebrations.

Lumira’s fragrances are uniquely inspired by specific destinations, each encapsulating the essence of diverse locales, whether it’s the energy of a bustling urban metropolis, the charm of a remote countryside village, or the luxury of an island resort.

From its humble beginnings as a small-batch candle enterprise, crafted in Armstrong’s kitchen in 2013, Lumira has blossomed into a global sensation in the world of fragrances.

The brand now proudly boasts luxury retailers such as Bergdorf Goodman, Neiman Marcus, Onda Beauty, Lane Crawford, Joyce Beauty, and SKP China among its esteemed global partners and is also available at David Jones in Australia.

Lumira founder and creative director Almira Armstrong said: “Through its melding of mood and memory, fragrance offers us a unique portal to another time and place. I’m delighted to be opening the doors to our very own portal in Paddington, Sydney, where lovers of niche and distinct fragrances can experience our collection and plot their escape through scent. With each fragrance artfully blended to evoke the essence of a different global destination, there’s a sensorial journey to inspire all imaginations.”

The Sydney boutique marks the first time the entire Lumira range will be housed in one place, in an atmosphere that encourages trial and discovery. For a limited time, visitors to the Sydney boutique will receive an exclusive scented fan with every purchase.

Images from the flagship opening event below:

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