Lush has launched a new initiative to encourage responsible recycling among its customers. For every piece of plastic cosmetics packaging recycled at any Lush store until July 31, customers will receive a $1 credit towards their purchases. This effort is part of Lush’s ongoing commitment to environmental sustainability.
The initiative aligns with Lush’s mission to minimise plastic waste, a significant issue in Australia, where 87% of plastics end up in landfills rather than being recycled. Lush, known for its packaging-free (naked) products like the Shampoo Bar and Bath Bomb, has been a pioneer in creating eco-friendly cosmetics since its inception. Over the past 20 years, Lush’s naked products have prevented the production of more than 13,800 tons of plastic. The sales of Lush’s shampoo bars have saved 180 million plastic bottles, equating to 4,500 tonnes of plastic waste.
Currently, 50% of Lush’s core product range is naked. Co-Founder and Managing Director, Mark Constantine, highlighted the cost and waste issues associated with traditional packaging: “In Lush, we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.”
Customers can recycle any brand’s packaging at Lush stores, earning up to $15 in credits per day, which must be redeemed on a naked Lush product at the time of recycling.
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