M·A·C VIVA GLAM drives home year-long campaign on Word AIDS day – Dec 1st 2019.

M·A·C VIVA GLAM lipstick intense brownish blue-red (matte) is a brand new exclusive 25th-anniversary design. At RRP$30, it is included in the M·A·C Price Drop Campaign.

Every cent of the selling price of VIVA GLAM Lipstick in Australia is donated to support the health and rights of people of All Ages, All Races and All Genders. Over 25 years, M·A·C VIVA GLAM has raised half a billion dollars globally and AU$10,000,000 locally.

In Australia, these funds go to life-changing organisations including The Sydney Children’s Hospital, Victorian AIDS Council and the Bobby Goldsmith Fund and new partner in 2019 The Kirby Institute.

In over the two decades that have followed since RuPaul made her billboard splash as the ‘lips’ of VIVA GLAM, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus and most recently Ariana Grande.

What does each lipstick purchase do?


1 VIVA GLAM Lipstick buys 254 condoms to prevent the transmission of HIV.


1 VIVA GLAM Lipstick purchases a full day of meals for two homeless LGBTQ+ youth.


1 VIVA GLAM Lipstick tests 14 pregnant mothers for HIV to support the health of women.

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