Mavala’s collection of gentle Swiss botanical skincare products provides solutions to concerns in a prescriptive way that means every woman can build the perfect daily regime of products that cater to her needs now…and mixed and matched as her skin changes with the seasons and life.
Mavala is synonymous with nail care in the 100+ countries it trades in. Now, the Swiss beauty company launches its skincare range into Australia. Skincare has always been at the heart of the brand. It was founded in 1958 by Madeline Van Landeghem – hence the name MAVALA – who was a Belgian beautician living in Switzerland. The founder’s focus on care has remained core for the brand, running through the nail products’ business, into hand and foot treatments and now in facial skin where active ingredients ensure visible results.
Mavala is a global cosmetic group with a broad selection of care-oriented beauty products positioned to deliver visible results. Less is more, says Doris Maute, Global Managing Director: “Using less ingredients means less chance of provoking allergies. Ingredients earn their place in the formulations for their proven benefits and the ‘nasties’* are left out. And using airless packaging makes it possible to leave out preservatives”.
Swiss made 100% and with its own in-house R&D and dedicated laboratory Mavala is able to position its skincare in a different way to others in a competitive marketplace. “Our message to the consumer is ‘we have an answer’ ‘we have skincare expertise from 60 years in the business’. ‘You have a problem – we (Mavala) have a solution.” It’s not about age, or skin type because it can be confusing if consumers self-diagnose, she says. “Customers know how to describe how their skin feels and what their concerns are: dry, flaky, dull, wrinkled, red. From our survey of women from around the world we found their five major concerns and worked in the labs on five different care solutions”. A smart move is Mavala’s approach to the reality that we may have several concerns: dry AND dull, wrinkled AND dark circles. Therefore customers are being encouraged to home-in on their main concern and then add in from the other regimes, mix-and-match style.
Key, advanced dermatological ingredients include: Hyaluronic acid and Vitamin C. “For the Aqua Plus line we have worked on three different molecular weights of hyaluronic acid to re-infuse all layers of the skin with moisture. The deeply hydrating effect allows us to claim a 24-hour skincare benefit. The Skin Vitality Line for dull skin uses stabilised Vitamin C which activates once it’s on the skin; and using the Daily Serum and Daily Cream it has a cumulative effect. Another key ingredient in this line is the Swiss Apricot extract.” All products contain two ingredients chosen for their calming and purity: Swiss Mallow Flower calms and Pure Water from the Swiss Alps is anti-bacterial and the purest, mineral rich water.
*SLS, Phthalates, Mineral Oil
A Unique Problem-Solving Approach
To efficiently respond to women’s major skincare concerns, five ranges have been created:
ANTI-AGE PRO to efficiently correct all signs of ageing (wrinkles, loss of radiance, dark spots)
AQUA PLUS to intensely re-infuse dehydrated skin
SKIN VITALITY to awaken the healthy glow of tired, dull skin
PORE DETOX to neutralise imperfections and shine
CLEAN & COMFORT to cleanse skin irritated by cleansing with the utmost respect
Read all about the full range, ingredients and benefits at mavala.com.au/skincare/
Retailer & Sales enquiries: contact Remi Bouchenez, Managing Director of Cosimer, the company with Mavala Australian and NZ distribution rights at remi@cosimer.com.au or info@cosimer.com.au phone: (03) 9645 1933