Natio has clinched the top spot in Canstar Blue‘s latest cosmetics ratings, receiving an impressive five-star rating across crucial categories, including longevity, value for money, texture and consistency, scent, packaging, and overall satisfaction.

The Australian beauty brand, celebrated for its ‘natural Australian beauty’ ethos, offers a comprehensive range spanning skincare, makeup, fragrances, sun protection, and more.

In a survey involving 957 Australians, Natio received outstanding five-star ratings for longevity, value for money, texture and consistency, scent, packaging, and overall satisfaction. The brand also secured a commendable four-star rating for effectiveness.

Natio emerged victorious in a field that included other well-known cosmetic brands such as Rimmel, Too Faced, Clinique, Estée Lauder, Charlotte Tilbury, Maybelline, MAC, L’Oréal, Revlon, Benefit, and Australis.

It’s worth noting that to be considered for inclusion in the survey, brands had to receive a minimum of 30 responses. The rankings of the brands were determined by the number and strength of consumer responses, ensuring that the survey represented a diverse and comprehensive perspective on the Australian cosmetic market.

This is Natio’s second Canstar Blue award, having received the same recognition in 2022.

Natio Founder Max Ross said as “an Australian, family-run business, this recognition from our customers is both incredibly humbling and infinitely rewarding”.

“For three decades, we have prided ourselves on providing customers across Australia with premium quality, cruelty free cosmetics that celebrate natural beauty and the beauty within,” he said.

“We have always strived to make our customers feel special, beautiful and valued. The Canstar Blue recognition shows us that the support and respect we show our customers is mutual, and we couldn’t be more appreciative.”

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