Retail beauty industry legend, Jodie Matthews, as the new Head of Retail Sales & Marketing at Jurlique held her first press briefing for the company. Well known for her long-term role at Estée Lauder Companies, as M∙A∙C GM and before that at New Zealand department store group, Farmers, Jodie is reveling in her role spearheading growth for Jurlique.
Speaking with beauty media, Jodie provided a history of the brand: from the creation of the Farm in the Adelaide Hills by Founders Ulrike and Jurgen Klein and their advanced BioDynamic and organic farming techniques and including the trademarked Bio-Intrinsic Process which is unique to Jurlique.
Jodie whetted our appetites by promising: “As we move into 2020 Jurlique will celebrate its 35th anniversary, so stay tuned as there will be lots of announcements coming from the brand very soon”.
Sydney’s Beauty and Lifestyle Editors joined the Jurlique team for luncheon at The Botanica in Vaucluse. Here they were introduced to the newly appointed in-house Marketing Team before hearing insights on the brand and the vision for Jurlique into 2020 and beyond.