New Provoke Blonde Rehab range showcased at Status Co

Sydney’s Barangaroo district recently welcomed a new beauty and social destination, Status Co, co-founded by former Married At First Sight (MAFS) contestant, socialite, and entrepreneur Jules Robinson and event expert Renee Schembri of RSPM Creative.

This innovative venue combines a hair salon, bar, and event space, offering a unique blend of relaxation, beauty treatments, and social gatherings. By day, it serves as a tranquil beauty and event hub; by night, it transforms into an exclusive speakeasy-style bar.

Jules was on the tools at Status Co for the launch of Provoke Blonde Rehab, a new hair care line now available in Australia through distributor Chemcorp International.

Launched in the 1970s, the renowned brand is celebrated for its original Touch of Silver range, the pioneering purple shampoo designed for blonde, platinum, white, and grey hair.

Guests were treated to a wash, treatment and blowdry with the range that is specially formulated with patented ProCutiGen bond, keratin, and hyaluronic acid and is designed to reverse hair damage from the first wash, resulting in stronger, glossier, and healthier hair.

The collection includes five products, each infused with this unique blend, offering comprehensive care for blonde hair. The five-step system includes:

Blonde Rehab Hair Perfector Treatment: A pre-shampoo treatment to rebuild and repair hair bonds.
Blonde Rehab Strengthening Shampoo: A sulphate-free formula that cleanses and strengthens hair.
Blonde Rehab Strengthening Conditioner: A conditioner that magnetically attracts to fine blonde hair for smooth, bouncy locks.
Blonde Rehab Smooth & Defrizz Serum: A hydrating serum that locks in moisture and smooths frizz.
Blonde Rehab Protect & Seal Lightweight Oil: A finishing oil for shine and protection against humidity.

Provoke Blonde Rehab is now available for purchase at Priceline stores and online.

Images from the launch event below. Credit: Esteban La Tessa.