Nioxin, a leading haircare brand from Wella Company’s portfolio known for thicker, fuller hair, has partnered with celebrity gym Acero for a 12-week transformation challenge. This collaboration merges beauty and fitness, offering a holistic approach to confidence through scalp health and physical training.

With over 35 years in scalp science, Nioxin leads in solutions for thinning hair. The Acero partnership reinforces its commitment to self-improvement, combining premium hair care with top-tier fitness programs. Participants in Acero’s 6 and 12 Week Transformation Program receive a complimentary Nioxin Ultimate Power Package ($275 value), while those in the 12 Week Strong & Sweat Classes get a Nioxin Scalp + Hair Thickening Trial Kit ($67 value). Nioxin’s formulas boost hair density, diameter, and strength from root to tip.

The partnership is backed by a strong retail presence, with Nioxin’s Scalp + Hair Thickening Trial Kits available at Adore Beauty, Myer, and Chemist Warehouse. The lineup includes Nioxin Scalp + Hair Thickening System 1-4 Starter Trial Kits, Ultimate Power Hair Full Defense Serum, and Ultimate Power Hair Full Defense Shampoo. By combining direct consumer engagement with retail availability, Nioxin is ensuring wider access to its range.

To celebrate the launch of the Nioxin Ultimate Power Range and this fitness partnership, a media and content creator event at Acero featured two high-intensity classes. The Nioxin x Acero Strong session focused on strength through compound movements, while the Nioxin x Acero Sweat session combined anaerobic and aerobic training for endurance.

This partnership highlights a growing beauty industry trend where wellness extends beyond skincare into fitness and scalp health.

Read the SUMMER ’25 issue of Retail Beauty below:

Leave a comment

Your email address will not be published. Required fields are marked *