In January, Sephora announced it would open its second New Zealand outpost in Sylvia Park, the country’s largest shopping mall, following the success of its first Kiwi store in Auckland’s Queen Street.
In spite of enduring one of the toughest Covid-19 lockdowns in the world, Auckland has experienced a spate of major retail developments over the past year.
The NZ$1 billion Commercial Bay development in the city centre was opened by prime minister, Jacinda Ardern, in June and the first stage of the NZ$790 million Westfield Newmarket debuted last August.
Last week, Sylvia Park launched its NZ$277 million extension, including 50 more new stores.
Spanning 20,000 square metres, key beauty retailers include The Body Shop, Mecca Maxima, Lush and Sephora in the near future, in addition to services such as Allure Beauty and The Grooming Cave for men.
A recent survey of New Zealand’s top retailers by Colmar Brunton, part of Kantar the world’s leading insights specialist, revealed that the nation’s favourite retailers are: Farmers, Kmart, The Warehouse, Kathmandu, Rebel Sport, Torpedo 7, Hallenstein Brothers, Macpac, Zara, H&M and Country Road.
Ten of the favoured few operate stores in Sylvia Park, notably a new 8000 square metre Farmers flagship department store.
Farmers operates 59 stores across New Zealand and is a leading player in the country’s beauty market for both prestige and masstige brands.