OGX is that ‘funny shaped bottle’ shampoo and conditioner range. The tubby bottle appearing on pharmacy, Priceline and Woolies shelves in an array of glorious colours, depicting their fragrance and ingredients is modestly #1 Premium Hair Care Brand in USA*
It was created by Vogue International (brand creator not the magazine!) in the US as a disruptor brand – to do haircare differently and with delicious and effective natural ingredients, and sold in 2017 to Johnson & Johnson. OGX describes itself as a brand for those who embrace hair freedom to inspire their every vibe, style, and moment. The innovative formulas are SLS free, and use exotic active ingredients “for a sensorial experience that is all your own”. OGX products are not tested on animals and are packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin.
Today, in Australia OGX Global hair care launches three innovative ranges and introduced them to beauty media at a lunch at ChiiTown at Chin Chin Restaurant in Sydney. New products include Sake Essence, Pomegranate & Ginger and Marula Oil.
Faces who attended included Lana Jeavons-Fellows, Fely Irvine, Casey Burgess, Bloggers Michelle Crossan and Jessie Khoo and more. The event was hosted by Marketing Manager for OGX, Vanessa Farrugia.
Detoxifying + Pomegranate & Ginger Collection is a refreshing and non-drying purifying line of products with an intoxicating scent, including a shampoo, conditioner and scalp toner, to help eliminate product build-up, excess sebum, and environmental residues, to reveal beautiful, soft and shiny hair.
Hydrate + Marula Oil Collection has a lightweight hydrating formula, using the antioxidant-rich marula oil to provide silky, soft tresses with a luxurious and decadent fragrance. Marula Oil contains 60% more protective antioxidants than Argan Oil, to feed hair with rich ingredients containing essential oils, vitamins, and oleic acid, which protects hair from environmental factors.
Youth Enhancing + Sake Essence Collection is inspired by the ancient Chinese beauty traditions. This sparkling blend of Sake, Ginseng, and Protein helps renew the health of the hair while keeping hair looking young, healthy, soft and vibrant.
All are available at $17.99 each at Priceline, Woolworths and other major retailers.
*Based on Nielsen USA x AOC data L52 weeks thru 3/31/2018 for Hair Care products between $5 and $10 average price point
Photo credit: Luke Latty Photography