Media and influencers were invited to an intimate Zoom session from the comfort of their own home to celebrate the launch of Olay’s new Super Serums collection.
Olay ambassador Michael Brown and Olay Communication Manager Chloe Zhang co-hosted the event.
Michael spoke in depth about joining the “Super Glow Club” with four new products including Vitamin C, Cica, Hyaluronic Acid and Niacinamide to target a range of skin types for the “ultimate natural glow-up”.
Olay Skin Principal Scientist David Khoo joined the session live from Singapore and explained more about the ingredients.
He said using Olay’s “smart niacinamide delivery system” the Super Serums “penetrated 10 layers deep into the skin”.
He said the products resulted in visible improvements in brightening the skin, evening skin tone, and reducing spots.
As part of the event, guests were then shown how to make their own terrarium with Vanessa from The Plant Doctor.
All four serums in the range are free from parabens, petrolatum, mineral oils, sulphates, and phthalates.