As the release date of the highly anticipated Barbie the Movie approaches, beauty collaborations between Barbie and renowned cosmetic brands have indeed gained significant popularity.
Beauty brands recognise the allure of Barbie and the emotional connection fans have with her, which makes these collaborations highly sought after.
OPI, the beloved cult brand renowned for its vibrant nail lacquers, has collaborated with Warner Bros. and Mattel to create OPI Barbie the Movie Collection.
Inspired by the movie, this collection features nine Limited Edition shades that perfectly embody the film’s themes of fun, sun, and endless dancing.
Each shade has been carefully curated to capture the feel-good energy of the movie, with names conceptualised in collaboration with the film’s director and writer, Greta Gerwig.
The collection offers four mood-boosting pinks in both crème and metallic finishes, including a bold and saturated magenta hue that demands attention. Alongside Barbie’s signature hot pink, the collection also features three vibrant shades: lemon yellow, sky blue, and a shimmery baby blue. To add an extra touch of sparkle and fun, two glitter shades with iridescent, silver, and pink foil particles complete the collection, offering a spectrum of captivating and vibrant hues.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann said OPI was excited to partner with Warner Bros. and Mattel for this collection.
“Barbie represents empowerment and inclusivity, which are core values of OPI. With a nail colour for every mood and moment, the OPI consumer is poised to do anything,” she said.
“When it comes to using colour for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
OPI Global Director of Colour Equity Jill Bartoshevich said: “The pink aesthetic is a fashion and beauty staple, and this collection’s hero shade Hi Barbie! – a catchphrase from the upcoming film that is already taking the internet by storm – epitomises the Barbiecore trend. The collection’s palette of nostalgia-evoking hues offers consumers a taste of escapism with an array of joyful colours.”
Images from the Australian launch event below. Photographer: Jack Bennett.
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