Collagen is a buzzword that’s been creeping into our beauty products lately.

It’s an ingredient that occurs nturally in our skin but decreases with age – the more we have of it, the more it works to hydrate and plump.

Now Peter Thomas Roth, whose namesake company’s brand philosophy is ‘Breakthrough formulas, astonishing results’, has created the FIRMx Collagen Serum.

With seven forms of collagen and collagen-supporting ingredients, the Peter Thomas Roth FIRMx Collagen Serum is  an anti-aging serum that helps skin appear firmer and smoother.

Marine collagen, plant collagen and hydrolysed collagen help improve the look of fine lines, wrinkles, firmness and elasticity while hydroxyproline, peptides, collagen amino acids and fatty acids boost results.

This serum  helps fight the look of sagginess with 2% Uplevity™ tetrapeptide while 5% hyaluronic acid complex and squalane leave skin feeling hydrated and supple.

In addition to the addition to the Collagen Serum, Peter Thomas Roth has added a  FIRMx Collagen Moisturiser  and FIRMx Collagen Eye Cream to the lineup.

The Peter Thomas Roth FIRMx Collagen Serum, Eye Cream and Moisturiser.

All products are sold exclusively in Australia at Sephora.

•  FIRMx Collagen Serum, $168

•  FIRMx Collagen Moisturiser, $144

•  FIRMx Collagen Eye Cream, $110

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