Imagine waving a magic wand that banished all blemishes on your client’s face.

Well, now you can.

Thanks to Procter & Gamble, a hand held device that detects and corrects facial imperfections is now available.

Called Opté Precision Skincare System, the ‘wand’ works almost like a very fine inkjet printer by applying perfectly shade-matched, tiny deposits of makeup on the skin using 120 thermal inkjet nozzles filled with 1000 optimising serum picolitre* droplets.

It combines camera optics, proprietary algorithms, printing technology and skincare in one device that scans the skin, detects hyperpigmentation and applies corrective serum with precision application to reveal the natural beauty of skin.

According to Opté, the perfectly matched serum  uses a patented blend of mineral pigments and skincare ingredients which not only completely cover blemishes but also make them fade over time.

The game-changing device, which enables 99 percent less product to be applied to the skin, first showcased at the Consumer Technology Association (CES) 2019 trade show in Las Vegas where it received four ‘Best Of’ awards at the show.

It’s development was unveiled at CES 2020, where the below progress had been made:

  • Opté is now 70% less expensive
  • Opté can process skin images 30% faster
  • Opté has an improved user interface and upgraded OLED display
  • Opté is more portable and adds connectivity to assure a better user experience

Leigh Radford, vice president and general manager of P&G Ventures said in a release:

“By partnering with leading scientists and experts across industries, we have been able to create a first-of-its-kind, digitally-advanced skincare device that is visibly transforming the look of skin. Opté provides Procter & Gamble with an entirely new category of digital skincare to explore and a technology platform from which to innovate. We’re thrilled to introduce Opté on a world stage such as CES.”

The device is set to launch in stores later this year.

So long beauty filters.

*A picolitre is about one billionth of a litre.

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