Lanolips, founded in 2009 by entrepreneur and PR maven Kirsten Carriol, bills itself as the World’s #1 Natural Lanolin Brand and is one of the outstanding successes of the Australian beauty industry.
The brand’s 101 Ointment Multipurpose Superbalm has become a cult favourite worldwide and is based on Ultra-Medical Grade lanolin which can hold up to 400 per cent of its own weight in moisture. Other top SKUs range from lipglosses to face and body products.
The US is Lanolips largest market – 40 per cent of sales – where the brand is sold in leading retailers, including Ulta Beauty, Anthropologie and Target. Worldwide, it is sold in 3000 doors in 25 countries in big name retailers, including Sephora, Boots, Cult Beauty, Harrods and Selfridges.
Lanolips has announced a minority investment from Point King Capital, founded in 2018 by Sam McKay, formerly the CEO and President of Jurlique.
The terms of the deal were not disclosed, but Lanolips is enjoying double digit growth. Tammy Pall, formerly a senior executive at Clarins, Elizabeth Arden and Trimex, will remain general manager and brand president. The new injection of funds will allow Lanolips to fuel international expansion, develop new products and strengthen retailer partnerships.
Lanolips is sold through Mecca, Priceline, Adore Beauty and other leading retailers in Australia.
Point King Capital has been actively pursuing health and beauty industry investments and has invested in The Beauty Chef, Esmi Skin Minerals and Bybi, both clean, sustainable and natural Australian skincare brands.