Priceline has been a major wellbeing destination for more than 40 years. In addition to its beauty focus, the company has long been one of Australia’s leading retailers of vitamins, minerals and supplements.
To capitalise on this long-standing commitment to maintaining good health, Priceline Pharmacy has unveiled a new medical insurance offer in partnership with NIB, the leading healthcare fund.
Initially launched in 2000, the Priceline Sister Club is Australia’s biggest health and beauty loyalty program with more than 7 million members.
Two years ago, Priceline revamped the program, offering new levels of personalisation, prizes, gifts and a trio of membership levels – Sister Club, Diamond and Pink Diamond.
The company’s new medical insurance will extend Sister Club benefits. New sign-ups will access Sister Club membership bonuses for each $1 spent on the insurance premium and a $5 voucher for each $50 spent in-store at Priceline and Priceline Pharmacy locations.
According to Ed Close, NIB Chief Executive of Australian Residents Health Insurance (above) Sister Club members will profit from a bespoke best-in-class medical insurance.
Wellbeing has also become a new focus for Galeries Lafayette. In mid-July, the iconic French department store chain will open a dedicated wellness department in the basement level of its flagship store on the Boulevard Haussmann in Paris.
Formerly the popular shoe department, the 10,300 square metre space will host treatment services, a gym, a restaurant and French and international natural beauty and wellness brands.