Pharmacies remain open as essential businesses, but being prepared has also helped Priceline negotiate the coronavirus crisis in good shape.

The company had already moved more towards health and value before the COVID-19 restrictions.

API, its parent company, has posted total revenues of $2 billion for the first half of FY2020 – up 2.8 per cent on the same period last year.

Priceline’s Sister Club has long been one of Australia’s leading loyalty programs.

Membership grew 7.3 per cent in the first half of the fiscal year to 8.9 million members.

Basket size also increased 5.6 per cent for Sister Club members over the period.

The introduction of click-and-collect and click-and-deliver in  late 2019 has paid off handsomely for Priceline.

Both services have enjoyed significant upticks during the coronavirus outbreak.

According to Richard Vincent, CEO of API: “Our positioning though a change of product mix, service focus and targeted offers meant we were able to hold market share across the health, personal care and beauty segments.”

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