The Beauty Prescription [LIVE] is Priceline Pharmacy’s signature media event, held twice a year, where 200+ media guests are given an in-depth presentation on the retailer’s business and up-coming campaigns, before moving into the trade show. Here they meet brand representatives and brand founders and sample and learn about products from some 70 brands stocked at Priceline Pharmacy.

Media were given insights on best sellers, sales statistics, previews of upcoming campaigns and a look at new and exclusive products. A panel sessions gave personal favourites and trend insights with celebrity ambassadors, including: Ita Buttrose and Poh Ling Yeow (Priceline ambassadors), Georgia Love (Palmer’s), Nigel Stanislaus (Maybelline), Pia Muehlenbeck (Glam), Vicki Engsall (The Jojoba Company) and Jimmy Coco (MineTan).

Richard Vincent, the new CEO & Managing Director – Priceline Pharmacy, took centre stage during the presentation answering questions about posting on social media and his daughters’ obsession with makeup.

The trade show featured a wall of products which are exclusive to Priceline Pharmacy from brands such as: Beauty by Nicholas, Bourjois, Cinch, Clinelle, Glow Lab, Hair Recipe, Highlands Goat Skincare, LUMA, Manuka Doctor, Models Prefer, iconic UK brand Models Own and Real Techniques. The event is valued as an opportunity for Priceline Pharmacy to engage media by not only explaining its offering but also demonstrating it throughout the trade show.

Priceline Pharmacy Key Statistics

  • 59 million transactions in 2016
  • 1 lipstick sold every 10 seconds
  • 612 foundation shades stocked
  • NYX lipsticks top the best sellers list in every state and territory, except ACT where the top seller is Revlon Super Lustrous Lipstick (Rum & Raisin)

Top Skincare Sold

  1. Biore Deep Cleansing Charcoal Pore Strips 6-pack.
  2. Simple Cleansing Wipes twin pack 50 wipes.
  3. Garnier Micellar Cleansing Water 400ml.

Top Cosmetics Sold

  1. Nude by Nature Mineral Cover (Medium).
  2. Maybelline Master Precise Liner (Blackest Black).
  3. Maybelline Instant Age Rewind Eraser Dark Circles (Light).

Top Haircare Sold

  1. FUDGE Clean Blonde Violet Toning Shampoo.
  2. Schwarzkopf Extra Care Super Styling Lacquer Extreme value size.
  3. Tresemme Styling Mini Hairspray Extra Hold.

Top Fragrances Sold

  1. Guess Seductive EdT 75ml.
  2. Beyoncé Heat Rush EdT 100ml.
  3. Katy Perry Killer Queen EdP 100ml.

Key Takeaways

  • Primer Trend – women want their makeup to last.
  • Eyelashes are IN – BAs are trained to help customers apply them.
  • Sheet Masks are flying out the door – so easy to use and so many different types from ultra moisturisation to gentle tanning.
  • Natural beauty is growing and growing – superfoods are boosting this ever-growing category, and science proves the results.
  • K-Beauty is not a fad – it’s been bubbling for years and is continuing to inspire brand development.
  • It’s tattoo time – eyebrows and lips are getting the permanent fixture fashion.
  • Charcoal is the new black! –from whitening toothpaste to men’s skincare, this sooty ingredient is in.
  • Beards ain’t goin’ nowhere – men’s facial hair is here to stay and there’s oils and potions for grooming all.


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