In October 2020, Priceline Pharmacy debuted its new look Sister Club loyalty program.
Australia’s largest health and beauty loyalty program boasted 7 million members only 15 months ago, prior to members being offered a higher level of awards, prizes, personalisation and more.
The Sister Club is a goldmine for franchisees because members spend significantly more than non-members.
The revamped program has worked like a charm and Priceline Pharmacy recently signed up its 8 millionth member at Priceline Pharmacy Ashgrove in Brisbane.
The Sister Club turned 21 two years ago and has gone from strength-to-strength. The evidence is clear – Sister Club members shop more frequently at Priceline and spend more during each visit, said Andrew Vidler, General Manager of Priceline Pharmacy.
“They are the most loyal of customers you’ll find in retail pharmacy, yet no other pharmacy brand can offer franchisees access to a customer base like it.”
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