G&M Cosmetics Pty Ltd, a leading Australian export brand, has acquired the P’URE Papaya skincare range. This acquisition will help increase G&M’s footprint in both local and export retail markets.
G&M Cosmetics is a family owned beauty empire that has been operating since 1996, starting from humble beginnings and now sold in over 35,000 retail locations worldwide.
The company is amongst the Top 10 Best-Selling Skincare Brands in Australian supermarkets. G&M’s Australian Creams brand was voted the Most Trusted Australian Brand in China.
P’URE Papaya skincare is a unique Australian skincare range, loved by celebrities including Gwyneth Paltrow. P’URE is a papaya based range made using only the finest natural ingredients. P’URE Papaya Care range is the only papaya brand that is 100% Natural Certified with products suitable for vegans.
G&M Cosmetics were looking for a brand that would be a good cultural and natural fit to help the company achieve its expansion goals.
“We looked for a business with complementary distribution channels that could expand our current network and customer base. This partnership is going to help us both expand into different channels, locally and internationally,” says Zvonko Jordanov, Managing Director and Founder of G&M Cosmetics.