Reckitt, the makers of Dettol, are introducing Dettol Pro Solutions – a business-to-business offering that helps businesses protect customers and staff from the spread of germs.
Dettol Pro Solutions empowers organisations across a wide range of industries, including retail, to take the appropriate hygiene measures through targeted cleaning protocols for high-traffic, high-touch areas, hygiene-centred messaging and hand hygiene solutions.
Dettol Pro Solutions partners have access to the same Dettol products such as Dettol Hand Sanitiser which kills 99.99% of germs. Other disinfectant products available via Dettol Pro Solutions and listed in the ARTG include Disinfectant Biodegradable Wipes, Dettol Multipurpose Biodegradable Wipes and Dettol Multipurpose Triggers.
Dettol Pro Solutions has already delivered programs for a range of Australian organisations with partners including Cricket Australia, the MCG, Hilton Hotels and the Sydney Opera House, as well as shopping centres operated by Australian property group Mirvac, where Dettol germ protection products and hygiene education signage have been installed.
More than two-thirds (68%) of Australians are more likely to be confident in the level of hygiene of a business if they use Dettol which increases to 81% among those who are ‘hygiene driven’ when making decisions to visit a business.
“Following an impactful launch in both the US and the UK, we’re proud to bring Dettol Pro Solutions into the Australian market,” Reckitt executive vice president – new growth platforms, Rahul Kadyan, said.
“We recognise the increasing need to restore consumer confidence in workplaces — as well as travel, hospitality and leisure spaces, and it’s brilliant to be working with reputable partners to help enhance hygiene in their respective sectors.
“We will be harnessing our expertise across four key areas: tailored training and protocols for businesses; effective products that help to kill germs; innovative global logistics and servicing; and leveraging our brand power to help businesses clearly communicate the steps they’re taking to help make their spaces and teams clean and hygienic.”
The Dettol Pro Solutions program includes use of Dettol’s product range, educational hygiene signage and branding, delivery logistics for fast deployment across the country, and targeted hygiene solutions and training materials.
This article was first published on RetailBiz.