Revamp Professional launches new hair styling range

The global hair styling tools market size was $30.09 billion in 2019 and is projected to reach $39.63 billion by 2027, exhibiting a CAGR of 3.7% in forecast period, according to Fortune Business Insights (FBI).

Based on its market research data, FBI predicts the electric segment to grow faster due to a shift in hair styling preferences. It says:

Based on product type, the market is segmented as manual and electric. Manual tools such as brushes combs, rollers, and hair brushes are available at an affordable cost for the population. However, these products pose certain limitations on styling when compared to electric stylers that can easily cater to varied consumer demands of different hair textures such as curling, crimping or wavy hairs, etc. Therefore, the electric segment is expected to grow at a rapid rate. Within the electric segment, the hairdryer is expected to dominate owing to the greater applicability and affordability.

From the house of the Salon British Brands, a member of the FKA Brands family, Revamp Professional has been developed by hair professionals based in London.

Revamp Professional recently launched its new hair styling range in Australia – a premium range of dryers, stylers and straighteners.

The new range has styling tools for every hair type and each of the seven products feature Proglos super smooth keratin, argan and coconut oils for smoothness and protection against damage.

Global Brand Ambassador and International Creative Director of Revamp Professional, Joseph Koniak, said he had been using the products on his clients his salon.

“My clients have been extremely impressed with their new styles, commenting on how Revamp Professional tools helped create amazing volume and shine,” he said.

“The new range looks sleek, feels great and is incredibly easy to use.”

Head of Haircare Division, Paul Barton, said: “We are excited to launch a truly unique hair styling range that will help the consumer to experience salon quality looks in the comfort of their own home. We know that when your hair looks good you also feel fabulous, which is why we’re dedicated to helping people easily achieve voluminous, smooth and damage-free looks with our range of dryers, stylers and straighteners.”

To celebrate the Australian launch, Courtney Act and Max May hosted an interactive Q&A, hosted by Iantha Yu, at The Butler in Potts Point, showcasing how to best use the tools.

The new Revamp Professional collection is available at Good Guys, Myer and Shavershop nationally and online at www.revamphair.com.au.

Images from the launch event below. Credit: @photomyles.