UK beauty brand Revolution Beauty has landed in Priceline Pharmacies.
The range has been available online since April and rolled out across select stores in June. Priceline held two in store events last week to celebrate the beauty brand’s launch.
New Zealand beauty vlogger Shaaanox (Shannon Harris) met with fans in flagship stores in Sydney and Melbourne. Hundreds of fans queued outside the Bourke Street Mall store to get their hands on the new products.
Priceline is currently the only bricks-and-mortar stockist in Australia. Before the launch, consumers could only purchase products through online retailers.
Founded in 2014 as an independent beauty brand, today Revolution Beauty has become the UK’s fastest growing beauty brand according to the Sunday Times.
Their products are currently available in over 60 countries, and the range now spans across three different brands; Revolution (formerly Makeup Revolution), I Heart Revolution and Revolution Skincare.
Revolution is currently the only range available in Priceline Pharmacy, but there are plans to expand very soon.
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Revolution makeup brand is known for its affordable and innovative products and their staggering 2.2 million followers on Instagram. They celebrate diversity and often feature a range of faces on their social feeds regardless of age, gender, ethnicity or sexuality.
Prices start at $5.00 for the Renaissance Lipliner (selected colours) and finish at $30.00 for the Revolution x The Emily Edit – The Wants Palette, which features 20 eyeshadow shades.
The Revolution Reloaded palette appears to be a favourite on Instagram coming in at $8.00 a pop, and the Conceal and Define Concealer is also garnering attention with an impressive range of 50 shades.
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Like many beauty brands nowadays, they’re PETA-certified cruelty-free and do not test on animals. They also happen to have a few celebrity fans, including the likes of Khloe Kardashian who wore the Vivid Baked Highlighter in Radiant Light. Khloe’s makeup artist Joyce Bonelli revealed that it’s what she uses on the reality star to achieve the Instagram glow.
Revolution is one of several British beauty brands making a move down under. Competitor Barry M launched into both Priceline and Big W in recent years, and Isles of Paradise made its way into Mecca earlier this year.