Roj Torabi.

Roj Torabi, a prominent lawyer, beauty influencer, and meme enthusiast, has recently stepped into the role of Creative Director at Dermal Therapy.

 Known widely by her online alias, The Roject, Roj has carved a niche for herself in the beauty world, leveraging her unique blend of legal acumen and digital influence.

Roj’s academic journey spans a double degree in journalism and law, setting the stage for her multifaceted career. Beyond her professional pursuits, she’s often spotted at events with her beloved mother, Mina, showcasing the personal side of her public persona.

Her foray into the beauty sphere was sparked during puberty, a time marked by skin challenges and a quest for effective solutions. What began as a personal hobby has evolved into a significant online presence, where her influence extends beyond typical Instagram endorsements – Roj has become a go-to consultant for major brands, offering insights into product development and market trends.

As Creative Director for Dermal Therapy, Roj’s new role involves spearheading product development, directing marketing campaigns, and ensuring brand consistency. Her deep-seated connection with Dermal Therapy, from a loyal customer to a pivotal collaborator, underscores a seamless transition to leadership and Roj describes the brand as  “like your reliable bestie who never fails to come through – authentic, dependable, and trustworthy”.

Steven Sher, founder of Dermal Therapy and LaCorium Health, expressed excitement about the partnership.

“As our Creative Director, Roj’s expertise and passion will undoubtedly propel us to new heights, reinforcing our commitment to delivering unparalleled innovation and affordability in the skincare industry,” he said.

Dermal Therapy products are sold in-store and online at Chemist Warehouse, where Roj’s new position as Creative Director naturally strengthens the already robust partnership between the brand and retailer.

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